Guidelines for using Chun Kuk Do^tm and United Fighting Arts Federation^tm
logos, trademarks, and images

• Advertising;
• Books and other printed matter;
• Online and internet locations;
• Public exhibitions or demonstrations;
• In your martial arts school or facility;

Any use of trademarks or logos must:

• Follow UFAF’s trademark guidelines;
• Not disparage UFAF or Chun Kuk Do^tm;
• Not mislead the public as to UFAF sponsorship or endorsement of your company or services.

TM vs. ® 
Trademark rights are acquired by the proper, continuous use of a trademark. A trademark that has not been registered with the United States Patent Trademark Office is noted with a TM symbol. Registered trademarks are noted with a ® symbol. Although specific permission is not required for referential use, UFAF does request that you use its trademarks and registered trademarks correctly and refer to them properly. Proper reference includes marking them with the appropriate trademark symbol (® or TM). You should refer to the full product name and mark UFAF’s trademark(s) completely at the first and most prominent reference, or as soon as practical thereafter.

Proper Indication of Trademarked Names
The following are the correct ways in which to use the various trademarks associated with UFAF and CKD.

            United Fighting Arts Federation^tm

Chun Kuk Do^tm

The Universal Way^tm

Also, abbreviations may be used only after indicating the full trademarked name at the first reference point on the page, article, or script, followed by the abbreviation in parentheses.

e.g., After many years of training, Mr. Smith received his 1^st degree black belt in Chun Kuk Do^tm (CKD),
the style founded by Mr. Chuck Norris. Since then his CKD training has…

Titles
UFAF does not review or specifically grant permission to use its trademarks in facility, video or  book titles, series titles, web site titles, or other titles. Publishers should consult their own legal counsel regarding proper referential use of others' trademarks in their titles. Titles that refer to UFAF trademarks are generally appropriate so long as the UFAF trademark does not appear as the first word or otherwise as the most prominent part of the title.

e.g., proper use in a school name:

            CORRECT: John Smith’s School of Chun Kuk Do, Champion Chun Kuk Do

            INCORRECT: Chun Kuk Do Academy

UFAF Logos
UFAF logos may only be used by UFAF-member CKD schools as outlined by the following guidelines, except under a license or written permission from UFAF, Inc.

General Logo Usage
UFAF-member CKD schools may use the logos and images belonging to UFAF for the promotion of martial arts training under a CKD instructor(s) as outlined below. If for any reason the school’s or school owner’s membership with UFAF is terminated, reference and use of UFAF logos and trademarks will no longer be permitted other than to state reference to training in the style of Chun Kuk Do^tm.

UFAF logos include the CKD retail logo, CKD kicker, UFAF/CKD style patch, and the CKD uniform back design. These logos/images are to be used only in the form provided with proper reference to color when applicable. Any deviation from the provided designs or colors must be approved by UFAF. (e.g. Dominant gold in designs should be Pantone Color PMS123)

Logo Use for Merchandise
Only licensed or authorized vendors may produce official CKD uniforms or merchandise bearing UFAF or CKD logos or trademarks as the dominant design element. Schools are permitted to use the UFAF or CKD logos or trademarks as a part of a design for school merchandise or equipment as long as the school name or logo is the more dominant element of design and the UFAF or CKD logo or trademark is used in its proper form and not in a way to disparage UFAF or CKD. All designs for school merchandise, equipment, or clothing bearing a UFAF trademark or logo must be approved by UFAF before production.

Some official UFAF or CKD merchandise can be personalized to include school names, logos or images but must be ordered through UFAF and produced by a licensed or authorized vendor.

Use of Mr. Norris’ Name and Image
Any reference to Mr. Norris and CKD must be made as follows:

CORRECT:        Chuck Norris, founder of Chun Kuk Do^tm
                        Chun Kuk Do^tm, the style founded by Chuck Norris

INCORRECT:     Chuck Norris’ Chun Kuk Do
                        Chuck Norris System
                       
No misrepresentation of affiliation with or instruction by Mr. Norris is to be made.

Approved photos of Mr. Norris in uniform will be made available. These may be used for promotional purposes, but only in the context of founder of the style of
Chun Kuk Do^tm.

All designs incorporating Mr. Norris’ image must be approved by UFAF before production.

ltu-7.14.2005